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Most companies have a plan in one corner and a business in another. Strategies are built, budgets are set, and then reality kicks in. Sales miss a target, a key hire is delayed, energy prices shift. By the time the numbers reflect what happened, it's often too late to course-correct.
EMAsphere and Peaky are convinced there's a better way. That's why the two companies are announcing their partnership today, combining EMAsphere's data analytics platform with Peaky's AI-native forecasting engine to give businesses a single, always-updated view of where they stand and where they're headed.
Who is Peaky?
Peaky is a Ghent-based startup founded by Ser Cappelle, Willem Vos, Guus De Graeve and John-Alexander Kolmus, a team that knows both the world of technology and the world of finance from the inside.
Before founding Peaky, the team built and scaled products in the consumer tech space, including Ablo which won the Google App Store App of the Year in 2019. For the last couple of years the three members of the team, worked together at Tinder. In addition to that, Ser's 16 years of experience as a fractional CFO, sitting front row as finance teams struggled to keep up with fast-moving businesses, played a decisive role in founding Peaky.
The frustration Ser kept running into wasn't about building financial plans. It was about what happened to them afterwards. "The financial plan is in a silo," he explains. "It is managed by finance, but the assumptions you make in your plan live in your company, in sales, in marketing, in your business movements. Execution moves, and the moment you see something's off, you see it in the monthly close, when you do reporting, when you analyze. And by then it's too late."
That gap between where the plan lives and where the business actually runs is exactly what Peaky was built to close.
Willem describes it with a simple analogy: "With GPS, you plan your route from point A to B. But along the way, many things can happen, traffic, accidents. The GPS adapts, finds a different route, a better route, as long as you reach that destination. We do the same thing with Peaky."
Peaky's answer is what they call a real-time signal engine. Think of it like a GPS for your business: you set the destination, your financial plan, and as things change along the way, the system recalculates the route. It monitors internal drivers like HR, sales and operational data, as well as external signals like market shifts, regulations and energy prices, and automatically updates the financial model to reflect the new reality.
Why this partnership makes sense
EMAsphere and Peaky are solving two sides of the same problem.
EMAsphere collects data from multiple sources, structures and enriches it, and turns it into clean, reliable, consolidated analytics. It gives businesses a trusted view of the situation, accurate, multi-source, always up to date.
Peaky takes that foundation and looks forward. It transforms reliable actuals into living financial plans that adapt as the business moves, surfacing drift early, aligning teams around one shared reality, and helping leadership act before the numbers go off track.
Together, the two platforms cover the full decision-making cycle: from understanding the past to shaping the future.
“We believe in building an ecosystem where we integrate and share expertise with other expert solutions. Peaky is a perfect example of this vision" — Bart Baute, CEO, EMAsphere
The reason this integration works is precisely because of data quality. A business forecast is only as good as the data it's built on. Fragmented, unstructured or inconsistent data produces plans that are built on assumptions no one trusts. EMAsphere's data model eliminates that problem, giving Peaky a clean, consolidated foundation to work from.
As Ser put it in our conversation: "If the data isn't correct, your plan is also useless." That's exactly the gap this partnership closes.
"EMAsphere goes deep on data, Peaky goes deep on the plan. Put the two together and clients get one decision-making cycle built from two specialists. That's the ecosystem we believe in." — Ser Cappelle, CEO & Co-Founder, Peaky
A shared belief in the power of ecosystems
Both EMAsphere and Peaky believe in the power of the ecosystem. The finance and data space is complex, and the companies that serve it best are the ones that focus relentlessly on what they do best and build trusted integrations for the rest.
EMAsphere has spent over 10 years mastering data collection, modelling and analytics. Peaky has been built from day one around one single obsession: keeping financial plans alive and accurate as reality shifts. Combining the two is not a compromise. It's a deliberate choice to give clients the best of both worlds.
Bart describes it as a highly synergetic partnership. Each platform brings something the other doesn't have. Together, they deliver something neither could offer alone.
This partnership also reflects a broader shift in how businesses think about financial management. Static spreadsheets and disconnected tools are giving way to intelligent, integrated systems that connect data, plans and execution in real time. EMAsphere and Peaky are building that together.