Kazidomi & EMAsphere

Alain Etienne

Co-founder of Kazidomi

About Kazidomi

Kazidomi, which means “like home” in Latin, is an e-commerce platform for healthy and natural products. Co-founded by Alain Etienne, the company’s mission is to make products that are good for both health and the planet accessible to everyone.

Connected to Odoo

Based in Belgium and France (80% of sales made in France)

Founded in 2016

€10 million in annual revenue

40 employees based in Brussels

The challenge

Despite its success, it had become increasingly difficult for the co-founders to have an accurate and detailed view of the company’s profitability and to understand the impact of each cost center.

“Accounting was maintained to produce legal documents, but it wasn’t a decision-making tool for us” explains Alain Etienne.

The transformation

Today, Kazidomi’s results are accessible to the entire management team, and everyone can rely on the accuracy of the presented data.

“We can take full control of our business, manage it properly, and do so collaboratively. It’s a real advantage to have a single source of truth, accounting, that everyone can access in real time through EMAsphere” adds Alain Etienne.

“I used to spend at least half a day gathering all the data, it was very tedious. And unfortunately, I wasn’t the only one affected. Every month, each department had to retrieve and send its own data."
Every month, Alain Etienne consolidated marketing, logistics, payroll, and sales data into Excel. This manual work was time-consuming due to the many different data sources.
“When we organized an event like a team building, we had to remember to add it manually to our model. Sometimes, expenses were missing, which made it hard to know our actual results.”
This process was both time-consuming and error-prone — certain expenses were often forgotten because the Excel model didn’t account for them. As a result, management couldn’t fully trust the reports presented.
“Our goal was to automate as much of the reporting process as possible and ensure that all the information was included.”
To avoid outdated reports and inconsistent data sources, Alain Etienne chose EMAsphere. Within two weeks, the solution was implemented and ready for use by the Kazidomi team.
“We’re very satisfied with how fast the implementation was. Given the platform’s many features, it may seem complex at first, but with the support and responsiveness of our Customer Manager, we were trained and up to speed in less than a week.”
EMAsphere helped the company professionalize its reporting process. Today, the results are shared across the management team, with everyone confident in the data’s accuracy.
“We can take full control of our business, manage it efficiently and collaboratively. Having one single source of truth, accounting, accessible to everyone in real time through EMAsphere, is a real asset.”

“Accounting was maintained to produce legal documents, but it wasn’t a decision-making tool for us.”
Originally, Kazidomi’s accounting wasn’t analytical, limiting financial insights. With EMAsphere, the company decided to implement analytical accounting within its Odoo software.
“Now I have a full business view. I can instantly spot if an invoice is in the wrong account or doesn’t make sense. I share feedback with accounting and ensure consistency.”
Connected to Odoo, EMAsphere automatically extracts and transforms financial data into management KPIs, giving Kazidomi full control of its financial information and improving collaboration between finance and accounting.
“Even before making decisions, I can understand our business based on real numbers. I mainly track the income statement, and our profitability trend is my main focus.”
Thanks to the drill-down feature, which allows users to explore an indicator down to the journal entry level, Kazidomi now enjoys a detailed view of its costs to analyze them more effectively.
“EMAsphere is very useful for our logistics manager, he gets a detailed view of our delivery costs and tracks their evolution over time.”
As a distributor, logistics costs make up a significant share of Kazidomi’s expenses. From its Brussels-based warehouse, the company ships all orders to Belgium and France with the help of logistics providers. EMAsphere enables them to compare results with previous months and determine where to focus their efforts.
“For example, we can see the number of orders per employee or compare personnel costs versus the number of orders. The platform helps us analyze our performance, decide whether we’re satisfied, and take the necessary actions.”

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About EMAsphere

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Kazidomi

Kazidomi digitizes its reporting to better control costs

Facing growth challenges and international expansion projects in Dutch- and German-speaking markets, Kazidomi implemented EMAsphere in 2020 to confidently address these challenges with a clear and precise view of its business profitability.

Alain Etienne

"With EMAsphere, we can quickly identify in our financial plan what needs immediate attention to improve profitability and what can wait."