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Customer story · Whitestone

Automated management analytics and optimized investments

Founded in 2012 by Frédéric Pouchain and Sandro Ardizzone, Whitestone Partners is a licensed asset manager in Luxembourg. With EMASPHERE, its managing partners no longer key their accounting firm’s quarterly accounts into Excel by hand.

Whitestone, EMASPHERE customer
  • Starting point

    • Time-consuming report preparation
    • Limited data visualization
    • Dashboards built in Excel
    • Cumbersome information sharing
    • Quarterly accounts keyed into Excel by hand
  • What EMASPHERE brought

    • Reliable, regular reporting
    • Fast implementation
    • Simpler information sharing
    • One-click access to the underlying accounting entries

From Excel rekeying to a two-day setup

Before adopting EMASPHERE, the management team had to key the figures from the accounts prepared each quarter by their external accounting firm into Excel by hand, to put them into their management accounting format and compare them with past data. “What’s more,” adds Frédéric Pouchain, “the static, aggregated format of the accounts didn’t let us see the invoice entries behind an amount when it raised questions.” These tasks took up time, carried a risk of errors when reprocessing the information and, above all, “didn’t give us the answers you would normally expect when your accounting is outsourced.”

Setting up the solution was very simple, quick and inexpensive: Whitestone’s accounting firm uses an accounting system (BOB50) for which EMASPHERE had already developed a connector, so all it had to do was install it.

On Whitestone’s side, the data was immediately available through the EMASPHERE website, as it is a cloud solution. To map the statutory format to the management format, “it took just two days of consulting with an EMASPHERE expert who fully masters accounting, finance and IT.”

The management solution developed by EMASPHERE meets the need to take back ownership of the financial figures and automate them because, as the partners put it, “Excel spreadsheets had had their day.”

EMASPHERE has helped us take back ownership of our company’s figures, while still outsourcing our bookkeeping.

Frédéric Pouchain Co-CEO, Whitestone

An automated, instant, analytical view

Manually reviewing and reprocessing data is usually as tedious as it is inefficient when it has to be repeated regularly. Yet it is essential for an analytical view of the business, which means grouping revenue by source type (including entry, management and performance fees) and expenses by major cost category (such as staff, marketing, IT and overheads).

As Whitestone’s accounting is handled by an external firm, the partners had to rework the list of accounts to turn accounting data into management data and get an overall view of current activity. This manual process took time and resources and carried a risk of errors, both in processing the information and in maintaining formulas. Adopting EMASPHERE required Whitestone’s two managing partners to look closely at how they defined their management analytics.

The exercise allowed them to correct erroneous accounting entries and group certain entries to build views and reports that are more relevant to the business.

The resulting reports now offer both an aggregated and a detailed view, so a single click takes you back to the accounting entry behind any amount.

An instant, reliable three-way view

“One of the solution’s major strengths is that it automatically updates the data between the statutory accounts and the management accounts. That gives us an instant, reliable three-way view of the income statement, cash and the balance sheet,” notes Sandro Ardizzone.

Whitestone’s team now works more efficiently, more accurately and faster on analysis. “Comparing ratios with the previous year is easy, and the variance between actual and budgeted figures is instant and updated automatically,” Sandro Ardizzone explains. “That would have been hard to do with our accounting firm.”

Easy tracking of budget variances and business trends

Tracking key operational indicators is another major strength of EMASPHERE.

“Like budget information, the data needed to calculate assets under management doesn’t come from the accounting system,” says Frédéric Pouchain. “With EMASPHERE, we can now easily track changes in assets under management (AUM) and their performance, both overall and by sub-fund.”

“One of the key performance indicators in wealth management is the AUM calculation,” Frédéric Pouchain explains. “It’s total subscriptions minus redemptions or asset buybacks, plus the interest generated by the investments. In short, it’s an indicator that fluctuates constantly, and EMASPHERE has proved extremely useful in calculating it, so we can track it continuously.”

Whitestone is now fully autonomous in loading its operational data and analyzing its business, which the partners do whenever they want.