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Customer story · Utopix

Automated reporting and growth for the startup Utopix

Utopix is a startup founded in 2017 by Sophie Verhulst and Maxime Arcari. Through its web platform, the company connects businesses that need video production or photo shoots with professionals in their region. Since its launch, Utopix has delivered thousands of shoots and now serves more than 400 clients.

Utopix, EMASPHERE customer

About Utopix

The startup has big ambitions, including reaching profitability quickly. To get there, Sophie Verhulst wanted to go further in tracking and analyzing her company’s sales and financial performance. In 2019, she chose EMASPHERE to automate her reporting.

Before and after EMASPHERE

  • Starting point

    • Time-consuming report preparation
    • Limited data visualization
    • Dashboards built in Excel
    • Difficulty sending investors up-to-date reports on time
  • What EMASPHERE delivered

    • Reliable, regular reporting
    • Clear comparisons with past performance
    • Automatic integration with the accounting software (Winbooks)
    • Fast implementation

EMASPHERE, a performance tracking tool

Before EMASPHERE, Utopix built its reports in Excel, a time-consuming process prone to errors.

Today, the startup has monthly reporting that updates automatically and is ready to analyze. EMASPHERE connects to Utopix’s accounting software, collects the data and turns it into tables, KPIs and management charts.

“The tool lets me compare our current results with previous years,” says Sophie Verhulst, “so we can celebrate wins like our record monthly revenue!”

  • I recommend EMASPHERE for better access to information and visibility into financial performance. For a startup like ours, it’s a real day-to-day management tool, and I really need it for my monthly reporting!

    Sophie Verhulst Co-founder and Customer Success Manager · Utopix

Easier communication with investors

With Excel, getting up-to-date reports to investors on time was a constant struggle for Sophie Verhulst.

Thanks to a clear understanding of the startup’s needs and an EMASPHERE implementation completed in less than a week, Utopix’s investors now have access to detailed reporting on the company’s performance.

“The tool was set up so I can track the KPIs I need every month. Above all, it’s a sharing tool with our investors, so they always have up-to-date information on the company’s financial position.”