Kazidomi digitizes its reporting to keep costs under control

Kazidomi, which means “like home” in Latin, grew out of an observation by its founder, Emna Everard. Aware of the benefits of a healthy diet from an early age, she realized after leaving the family home that eating healthily was complicated and expensive. Together with co-founder Alain Etienne, she launched Kazidomi to make products that are good for people and the planet accessible to everyone.

With an annual membership, Kazidomi members get access to a catalog of 3,500 products (food, cosmetics, home, and more), selected by health experts for their benefits, with discounts of up to 50% that save them hundreds of euros.

Every month, Alain Etienne gathered all the marketing, logistics, payroll, sales and other data and updated his reporting in Excel. With so many sources of information, the workload was heavy. He explains:

“It took me at least half a day to pull all the data together, and it was very tedious. Unfortunately, I wasn’t the only one affected by this time-consuming task: every month, each department had to find and send over its data.”

It was a time-consuming, error-prone process. Some spending categories were sometimes left out because the Excel model didn’t include them. That made it hard for management to fully trust the information presented.

“When we held a one-off event such as a team-building day, we had to remember to add it to our model manually. Sometimes we ended up missing expenses, and that was a real problem when it came to knowing our result precisely.”

Kazidomi’s accounts were not originally analytical, which limited the scope for analysis. “The accounts were kept to produce the statutory documents, but they weren’t a decision-making tool for us,” explains Alain Etienne. With the arrival of EMASPHERE, the company decided to keep analytical accounts in its Winbooks accounting software. Connected to Winbooks, the EMASPHERE platform extracts the information and automatically turns it into management indicators, giving Kazidomi control of its financial data and making collaboration with the accountants easier.

“I now have a business view and can quickly see if an invoice is in the wrong account or if another one doesn’t make sense. I feed that back to the accountants and can easily keep things consistent.”

With the drill-down feature, which lets you go from an indicator right down to the accounting entry, Kazidomi has a detailed view of its costs and can analyze them better.

“Before I even make a decision, I can understand my business based on real figures. I mainly follow the income statement: how our profitability is evolving is the main focus,” adds Alain Etienne.