Customer story · URBANTZ
URBANTZ makes its financial and operational data reliable and shareable
URBANTZ is a cloud platform for last-mile delivery management. With EMASPHERE, its finance team replaced a large number of Excel files with automated reporting that brings accounting and operational data together.
About URBANTZ
This SaaS (Software as a Service) solution lets large retail, e-commerce and logistics companies manage their deliveries sustainably and at scale.
The Belgian company operates across the EMEA region (Europe, Middle East, Africa).
It was founded in 2015.
Bringing the figures together to track them better
Before EMASPHERE, the URBANTZ finance team was juggling a large number of Excel files. Those files meant a risk of errors and lost time.
Simon Beufkens, Business Controller, recalls the starting point: “On one side, we had lots of Excel files that we had to update and keep in sync with each other to report on our business. On the other, we were getting requests from teams who needed information on a KPI or a specific figure. Pulling out one precise number took time.”
URBANTZ’s data was scattered. With information spread across so many places, the teams had no overall view of their activities.
They needed a simple, accessible solution to centralize their figures.
How quickly and easily the team could get started with EMASPHERE was decisive when URBANTZ chose its performance management tool. Keeping the business running was an important goal.
During its market research, URBANTZ also looked at another SaaS solution. Simon explains why EMASPHERE’s range of connectors tipped the balance: “The range of connectors EMASPHERE offers allowed us to keep the digital tools already in place (for example, Exact Online for our accounting data), and also to connect the data from our own in-house SaaS platform.”
Why did URBANTZ choose EMASPHERE to manage its performance?
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Mainly because it is easy to get started with and because of its connectors. Thanks to those two strengths, we kept the business running smoothly during implementation, kept our existing tools, connected the operational data from our own platform, and quickly became self-sufficient and efficient.
Simon Beufkens
Business Controller · URBANTZ
Tracking SaaS metrics every day
Simon describes how the EMASPHERE platform helps URBANTZ track its management data: “In our Management Reporting, we track the data from our own SaaS product every day, as well as the P&L through analytical dimensions. In this reporting, we also follow a range of operational data, such as:
- usage of the URBANTZ platform per customer;
- ARR (Annual Recurring Revenue), coARR (commercial ARR) and pipeline data;
- SaaS-specific metrics such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), revenue share by industry, customer size, and more.”
The URBANTZ teams also value the platform’s charts. They make it possible, for example, to see how revenue and costs are evolving at a glance.
The result
With EMASPHERE, URBANTZ has an actionable overview of its financial and operational data.
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